Action1 pricing: what IT teams and MSPs actually pay for cloud-native patch management

Action1 is one of the few endpoint management platforms where pricing evaluation starts with a genuinely functional free tier rather than a time-limited trial. The free plan covers up to 200 endpoints with no time limit and no feature restrictions. OS patching, third-party patching, vulnerability assessment, remote desktop, scripting, software deployment, and compliance reporting are all included.

This means small IT departments can run Action1 as a production patching tool indefinitely without spending anything, and larger organizations can validate the platform against real endpoints and real workflows before engaging sales.

Beyond 200 endpoints, Action1 uses per-endpoint pricing across two paid tiers, Growth and Enterprise, but does not publish specific rates. Organizations must contact sales for a custom quote. This page breaks down what the free tier includes, what the paid pricing landscape looks like based on publicly available data, and how to benchmark Action1's total cost against competitors that price their capabilities differently.

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Use this Action1 pricing page to understand commercial fit, rollout assumptions, and where pricing conversations need more detail.

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Action1 pricing model: free tier, per-endpoint paid plans, and what the bundled value actually covers

Action1's free tier is the most generous in the endpoint management category. It covers up to 200 endpoints, expanded from 100 in February 2025, with the full feature set and no expiration date. This is not a trial with a countdown timer or a feature-gated free plan that withholds critical capabilities.

Every feature available on paid plans is available on the free tier: automated OS patching for Windows, macOS, and Linux, third-party application patching for hundreds of applications, real-time vulnerability assessment, remote desktop, PowerShell and script execution, software deployment, and compliance reporting. For organizations with fewer than 200 managed endpoints, the free tier may be the only plan they ever need.

Beyond 200 endpoints, Action1 offers two paid tiers, Growth and Enterprise, priced per endpoint with custom quotes. Action1 does not publish specific per-endpoint rates on its website, which is a transparency disadvantage compared to competitors like NinjaOne and Automox that list their pricing.

Based on publicly available user reports and review site data, paid pricing has historically fallen in the range of $1.50 to $2.00 per endpoint per month billed annually, though exact rates depend on endpoint count, contract length, and whether multi-year or volume discounts apply. The Enterprise tier adds advanced reporting, priority support, and custom SLAs. Both paid tiers offer multi-year and volume discount options.

When evaluating Action1's per-endpoint cost, the critical comparison is not against a single competitor's rate. It is against the total cost of the tools Action1 replaces. Action1 bundles patch management, vulnerability assessment, remote desktop, software deployment, scripting, and compliance reporting into one per-endpoint price.

An organization currently paying separately for a patch management tool, a vulnerability scanner, and a remote access license may find that Action1 at $2 per endpoint per month represents a net cost reduction even if the per-endpoint rate looks comparable to a patch-only product. Ask the sales team specifically about renewal pricing and whether the per-endpoint rate is locked for the contract term or subject to annual increases. This detail matters for multi-year budget planning.

Read the pricing through the buying motion rather than the packaging language.

Action1 pricing should be evaluated in the context of rollout scale, admin ownership, and the commercial metric that drives expansion cost over time.

Pricing pages should connect what the vendor charges to what implementation scope, support needs, and operational complexity mean for total ownership. Use this page to frame vendor conversations before final procurement.

Clarify whether cost scales by endpoint, technician, site, or another metric.
Confirm what onboarding, premium support, or implementation services add to total spend.
Model pricing against the actual environment size expected over the next 12 months.

What Action1 costs beyond 200 endpoints and how to benchmark it

The plan selection decision is straightforward for most buyers. If the organization manages 200 or fewer endpoints, the free tier is the right plan: it includes every feature with no restrictions. There is no reason to move to a paid plan until the endpoint count exceeds 200, and the free tier serves as an extended production evaluation for organizations that expect to grow beyond that threshold.

Use the free tier to measure patch compliance improvements, test vulnerability scanning accuracy, validate third-party patching coverage for the applications that matter, and assess whether Action1's integration limitations are workable for the team's operational requirements.

For organizations above 200 endpoints, the choice between Growth and Enterprise depends on the operational requirements around reporting, support response times, and SLA commitments. Growth covers the core patching and endpoint management capabilities at the standard per-endpoint rate.

Enterprise adds advanced reporting capabilities, priority support with faster response commitments, and the ability to negotiate custom SLAs, which matters for organizations with internal or regulatory compliance requirements that mandate documented support response times. When requesting a quote, ask for pricing at both tiers and at multiple endpoint count thresholds so the team can model costs as the managed fleet grows over the contract term.

Pricing checks before committing to Action1 beyond the free tier

Start with the free tier on production endpoints, not a lab

Deploy Action1 agents to up to 200 real production endpoints, configure patch policies that match actual compliance requirements, and run the platform for at least 30 days before evaluating results. Measure patch compliance rate improvements, time-to-patch for critical vulnerabilities, and the manual intervention required after initial policy configuration. This production data becomes the business case for expansion if the team needs to move to paid plans. It also eliminates the artificial pressure of a time-limited trial.

Benchmark total cost of ownership, not the per-endpoint rate alone

When comparing Action1's paid pricing against competitors, calculate the total cost of the tools Action1 would replace, rather than the per-endpoint rate against a single alternative. If Action1 is consolidating separate patch management, vulnerability scanning, and remote access licenses, the relevant comparison is Action1's per-endpoint cost against the combined per-endpoint cost of those separate tools. Factor in the administrative overhead reduction of managing one platform instead of three.

Request detailed renewal and escalation terms before signing

Because Action1 does not publish paid pricing, the terms in the sales quote are the only pricing reference the organization will have. Ask whether the per-endpoint rate is locked for the full contract term or subject to annual increases. Ask about the renewal rate and whether it differs from the initial contract rate. Get these terms in writing before committing. Organizations that negotiate multi-year contracts without renewal rate visibility can face unexpected cost increases at renewal.

Test integration requirements during the free tier evaluation

If the team's operations depend on patching data flowing into ServiceNow tickets, ConnectWise Manage billing records, or CrowdStrike vulnerability context, validate whether Action1's REST API can deliver the integration the team needs with the development resources available. Action1 does not offer native pre-built integrations with major ITSM or PSA platforms. If custom API integration is not feasible and native connectors are a hard requirement, this may be the deciding factor that pushes the evaluation toward NinjaOne or ManageEngine instead.

Validate cross-platform coverage for macOS and Linux before committing to paid plans

Action1's Windows patching is mature. macOS and Linux support covers OS patching and a growing but narrower third-party application catalog. If macOS and Linux patching are critical requirements, deploy agents to representative machines on those platforms during the free tier evaluation and verify that the specific applications and OS versions the team manages are in Action1's supported catalog. Do not assume cross-platform feature parity with Windows: test it explicitly before the commercial conversation begins.

Frequently asked questions

How much does Action1 cost?

Action1 is free for up to 200 endpoints with no time limit and no feature restrictions: every capability available on paid plans is included. Beyond 200 endpoints, Action1 uses per-endpoint pricing with custom quotes through the sales team. Based on publicly available user reports, paid pricing has historically been in the range of $1.50 to $2.00 per endpoint per month billed annually, though exact rates depend on endpoint count, contract term, and volume discounts. Action1 offers two paid tiers, Growth and Enterprise, with multi-year discount options available on both.

Is Action1 really free for 200 endpoints?

Yes. Action1's free tier is not a trial: it is a fully functional, permanent plan for up to 200 endpoints with no expiration date. The 200-endpoint limit was expanded from 100 in February 2025. Every feature available on paid plans is included on the free tier: OS patching, third-party patching, vulnerability assessment, remote desktop, scripting, software deployment, and compliance reporting. Small IT departments may find the free tier sufficient indefinitely. Larger organizations can use it as a production evaluation before engaging sales for paid pricing.

What is the difference between Action1 Growth and Enterprise plans?

Both paid tiers use per-endpoint pricing for organizations above 200 endpoints. The Growth plan covers the full patching and endpoint management feature set at the standard per-endpoint rate. The Enterprise plan adds advanced reporting, priority support with faster response commitments, and the ability to negotiate custom SLAs. Both tiers offer multi-year and volume discounts. Specific pricing for each tier requires a sales conversation. Action1 does not publish per-endpoint rates for paid plans.

How does Action1 pricing compare to NinjaOne and Automox?

Action1's free tier for 200 endpoints gives it a unique advantage that neither NinjaOne nor Automox offers. Both competitors require paid subscriptions from the start. NinjaOne and Automox both publish per-endpoint pricing, which makes pre-sales cost comparison easier than with Action1's custom-quote model. At paid tiers, Action1's reported $1.50 to $2.00 per endpoint per month is broadly comparable, but the comparison should account for what is bundled: Action1 includes vulnerability assessment, remote desktop, and software deployment at no additional cost, while some competitors charge separately for modules beyond basic patching.

Does Action1 offer discounts for multi-year contracts or large endpoint counts?

Yes, Action1 offers both multi-year and volume discounts on its Growth and Enterprise paid tiers. Specific discount structures are not published and must be discussed during the sales conversation. When requesting a quote, ask for pricing at multiple endpoint count thresholds and for both one-year and multi-year contract terms so the team can model the cost trajectory as the managed fleet grows. Also ask whether the per-endpoint rate is locked for the contract duration or subject to annual adjustment at renewal.

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