Auvik pricing model: per billable device with no published rates
Auvik's billable device definition is one of the most commercially important details in the evaluation. Billable devices are infrastructure network devices: routers, Layer 2 and Layer 3 switches, firewalls, and servers. Non-billable devices, excluded from the licensed count, include wireless access points, printers, UPS devices, NAS appliances, and most VoIP phones.
In a practical example: a client with 3 switches, 1 firewall, 1 router, 10 servers, 8 access points, 4 printers, and 2 UPS units has 15 billable devices and 14 non-billable devices. The access points, printers, and UPS units are visible in Auvik's topology and monitored for availability. They just do not increment the license count. Understanding this distinction before requesting a quote is essential to getting a commercially accurate number.
The Essentials-to-Performance upgrade decision is where the pricing conversation gets real. Essentials covers the monitoring, alerting, and remote access functionality that forms the baseline of network management. Performance adds the three features that most operational teams use daily: NetFlow traffic analysis for bandwidth diagnostics, syslog collection for event correlation and troubleshooting, and configuration backup with drift detection for change audit and rollback.
Most MSPs that convert from trial to paid do so at the Performance tier. Buyers who start with Essentials to minimize initial cost typically upgrade within the first contract period, which means the Essentials rate is often a transitional cost rather than the steady-state price. Model the Performance rate from day one to get the accurate long-term cost.
MSPs that resell Auvik to clients have a margin management component in the pricing structure: Auvik's partner program allows MSPs to apply markup when billing clients for network monitoring services.
This affects how MSPs evaluate the total cost model: the relevant number for margin analysis is not the Auvik per-device cost but the difference between what Auvik charges and what the MSP bills the client. MSPs building network monitoring as a billable service should request Auvik's partner pricing structure, which is separate from direct-customer pricing and may include different tier thresholds.
Essentials: Custom quote (~$2–$4/billable device/month estimated) (Network discovery, topology maps, device monitoring, SNMP polling, alerting (email/SMS/PSA), remote SSH/Telnet access, basic reporting. Excludes traffic analysis, syslog, and configuration backup.)
Performance: Custom quote (higher rate; estimated 20–40% above Essentials) (Everything in Essentials plus: NetFlow/sFlow/IPFIX traffic analysis, syslog collection and search, automated configuration backup, configuration drift detection and alerting, enhanced reporting and audit trails.)
Pricing source: official pricing page, verified 2026-03-17.